Building a Consulting Practice
Thursday, October 7, 6:30PM EST
Minimum donation of $18 suggested
If you are thinking about branching out to build a source of additional income, you probably need to answer a few key business questions. This session will outline those five key business questions and share some tips for crafting effective answers.
We’ll review value propositions, marketing strategies, a holistic list of “things you’ll need,” and of course, cost and revenue projections. Each question will come with a series of activities for you to complete on your own, with the option to follow-up with the group.
As part of this workshop, we’ll:
• Answer key business questions faced by creative consultants.
• Build a foundation for thinking strategically about the business side of creativity.
• Specify next steps to achieve personal, creative, and professional goals.
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Elaine Grogan Luttrull, CPA-PFS, AFC® is a financial educator and the founder of Minerva Financial Arts whose work builds financial empowerment in creative individuals and organizations through workshops and one-on-one advising. Her workshops have been featured nationally by funders, state and local arts councils, and colleges and universities that serve creative individuals. Elaine teaches at the Columbus College of Art & Design, where she served as the Department Head for Business & Entrepreneurship from 2014-2018. Previously, Elaine served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York. She is the author of Arts & Numbers (Agate, B2 2013), and she contributed regularly to Professional Artist magazine. She is based in Columbus, Ohio where she serves on the boards of the Short North Alliance, Healing Broken Circles, and the Lark Play Development Center.