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Social Media Evangelists: Elevating Art & Culture Online

  • artnet Headquarters 233 Broadway New York, NY (map)

Meet four cultural liaisons from New York City tech startups tasked with elevating and enhancing art, culture, and fashion communities online. Learn about their successful partnerships with museums, artists, and cultural organizations, plus industry tips for increasing visibility across social media platforms. Panelists include Ariel Adkins, Art & Culture, Twitter NYC; Victoria Rogers, Senior Art Outreach Lead, Kickstarter; Valentine Uhovski, Fashion + Art Evangelist, Tumblr; and Kristen Joy Watts, Art and Fashion Lead, Instagram. 


This panel is part of POWarts's summer series focused on preserving and presenting art and culture online. These evening programs are organized and moderated by JiaJia Fei, Director of Digital at the Jewish Museum. Wine reception begins at 6:30pm, followed by the discussion, 7-8pm.



Ariel Maile Adkins is the Art & Culture Liaison at Twitter, where she establishes relationships between the platform and a growing number of visual artists, museums, and cultural organizations. She developed the Twitter and the Arts program and believes deeply in the importance of using technology to bring art to a broader audience. She is also the Founder of Artfully Awear, a personal style blog and series of workshops geared at dovetailing art and fashion. Follow her masterpiece @artfullyawear.

Victoria Rogers (@victoriamrogers) is the Senior Art + Photography Outreach Lead at Kickstarter. Previously, Victoria was a Helen Rubinstein Curatorial Fellow at the Whitney Museum of American Art. She’s worked with art organizations such as the Metropolitan Museum of Art, the Peggy Guggenheim Collection, Venice, and Sperone Westwater Gallery. Outside Kickstarter, Victoria serves on the board of Creative Time, and focuses on establishing art programs in unexpected communities. A Chicago native, Victoria moved to Manhattan after graduating from Yale University. 

Valentine Uhovski (@valentineuhovski) is Tumblr’s head for Fashion & Art partnerships leading the platform's largest verticals on all fronts. Since joining the staff early in 2012, he has worked with hundreds of brands, institutions, and artists while cementing Tumblr's presence at Art Basel, Frieze, Venice, Venice Biennale, and every major global fashion event. Valentine was formerly an editor at IMG's The Daily Front Row, Interview Russia and Germany and contributed to The Wall Street Journal and W. He's also the editorial director of He was named on the 2012 Forbes 30 Under 30 list in the Art & Style category for his work at Tumblr.

Kristen Joy Watts (@kjwww) is team lead for Instagram's community activities in art and fashion. As such, she oversees art and fashion content for Instagram’s editorial channels and has collaborated with brands and cultural institutions ranging from Vogue to the American Museum of Natural History. A co-creator of The New York Times's photography and photojournalism blog Lens, Watts has also worked for digital agency R/GA. 

JiaJia Fei (@vajiajia) is the Director of Digital at the Jewish Museum of New York where she oversees the Museum’s digital strategy across platforms, including web, mobile, email, and social media. JiaJia previously served as Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum, and holds a BA in History of Art from Bryn Mawr College.

This program is generously hosted by artnet at their headquarters in the Woolworth Building.